If you had told me, a few months ago, that the one of the most profound, insightful and though provoking films of last 20 years about feminism, the patriarchy and the zeitgeist of late stage capitalism would come from a film based on a popular toy doll I would have laughed. And yet in 2023 Gerwig’s masterpiece ‘Barbie’ is just that, it is the zeitgeist. There’s a great anamorphosis paradox in art that if you look at a subject say like feminism/patriarchy/capitalism too directly you don’t see it, however if you look at it indirectly/obliquely it you can see it clearly. Great subversive art often comes from the unlikeliest of places, in this case a deeply meta analysis of our world comes wrapped in the plastic of a film that looks like a marketing gimmick. The self awareness of the film subverts in a brilliantly meta way the entire premise of itself, hilariously and insightfully criticising all at once: the Mattel company, the brand of barbie, the at times negative nature of barbie as a role model, the male dominance of our world, the idea of femininity and beauty standards the doll represents. And yet for a film with such searing nuanced critique it never falls into the trap of cheap cynicism instead deftly walks the line between critique and joy and optimism about what the role of men, women and Barbie herself could be.
There is a monologue a character gives in the 3rd act of the film about what it is like to be a woman in todays world that is so profound and well written that I was in awed silence which was then suddenly punctured by a woman in the audience giving a cheer. It was a magical movie moment. Reading this review so far you might think that the film is a long lecture about weighty subjects and yet after deftly avoiding cynicism the genius screenplay of Gerwig and Baumbach never becomes preachy instead being one of the funniest laugh out loud films I’ve seen in years. Margot Robbie is perfectly cast in this role along side a star cast without a single off note performance. But easily stealing the show is Ryan Goslings hammy, hilarious, sweet turn as Ken that makes you both laugh at him and fall in love with him at the same time. His song ‘Just Ken’ a highlight of the film, that could easily win best song at the Oscars. Ken represents in the end a softer emotional masculinity that was very moving. Everything else, from the dazzling CGI-less, old-Hollywood sound stage production design, to the costumes, cinematography, score and acting was peak. To top of the searing critique, laugh out loud jokes, scintillating screenplay and stellar acting is an emotional ending that brought me to tears. A love letter to mothers and daughters and play. I’m sure many other brands will be eyeing the success of this film, the highest grossing opening for a woman directed film ever, to do their own versions. However this would miss the point of the film. ‘Barbie’ as inexplicable as it may seem not only looks deep into the depressing inequality and injustice of our world but also offers philosophically the way towards a better world. A world of greater gender equality, of women empowerment, of a better kind of masculinity, a celebration of inclusivity and diversity and most importantly an embrace of imperfection. The best film of the year so far. 10/10
